SimpleDMS
Founding 100 Dealers
Know what to pay before you buy.
Run your stock, auctions, and dealer workflow from your phone with SimpleDMS — built for independent dealers who want to move faster and buy smarter.
Approved dealers receive early access, launch pricing, and a 14-day hands-on trial.
Opening access to 100 founding dealers
Early users get direct founder access, priority support, and the chance to shape the platform before wider rollout.
What dealers actually care about
This is not just a CRM.
It is a dealer-first operating system focused on profit, buying decisions, stock control, prep visibility, dealer website, and presenting your business properly.
Buy smarter
Use auction intelligence, opportunity spotting, valuation signals, and risk flags before you bid.
Run the whole dealership
Manage vehicles, customers, deals, leads, and day-to-day workflows in one clean system.
Look premium online
Give your dealership a modern website experience that actually feels worth paying for.
Know your numbers
Track prep, margins, open pipelines, and customer activity without spreadsheets.
See the product before the long scroll.
A quick preview of the SimpleDMS website and app direction. Founding Dealer access is still handled through application only.
Demo website preview
Shows the premium dealer website experience without sending users into live signup routes.
Short app teaser
A quick visual teaser showing the SimpleDMS app direction without pushing visitors into direct self-signup.
Buy smarter
Know trade value before you buy with BuySmart.
Move faster
Add vehicles, upload photos, generate descriptions, and publish from your phone.
Run everything
Stock, auctions, leads, deals, and workflow — in one connected system.
Buy smarter than the market.
SimpleDMS now gives dealers more than admin tools. It gives them a buying edge. Use auction data, opportunity views, risk signals and pricing intelligence to spot patterns, avoid bad stock, and move with more confidence.
This is the bit that makes dealers sit up and think: “Hang on — this could genuinely help me buy better stock.”
More than software. A full dealer stack.
Replace the messy mix of spreadsheets, disconnected tools, and dated systems with one platform that feels clean, modern, and dealer-first.
Vehicles & stock control
Track acquisition, prep, pricing, readiness, photos, and listing status in one place.
Leads & deal pipeline
See exactly what is happening with every enquiry and every deal, today.
BuySmart engine
Surface risk, margin, normal, and max-bid guidance from dealer-focused data.
Auction opportunities
Spot patterns, trends, and vehicles that look like stronger buying opportunities.
Dealer website included
Launch with a premium-looking public website instead of something that feels dated.
Mobile-first workflow
Run major parts of your dealership from a proper mobile app experience.
Stephen’s Car Sales reached the Car Dealer Awards finalist list within its first year.
Built by a dealer who’s actually lived it.
SimpleDMS was built by Stephen Abel — a real used-car dealer who knows stock buying, prep pressure, pricing, customer flow, and the reality of running a dealership day to day.
Before building SimpleDMS, Stephen’s Car Sales reached the Car Dealer Used Car Awards Top 5 finalist list for Newcomer Dealership within its first year. That matters because this platform was shaped by someone who actually did the job — not someone guessing from the outside.
Real dealer background
Built from actual dealership experience.
Industry credibility
Award-finalist recognition.
Dealer-first thinking
Focused on profit, stock, and workflow.
Dealer software that earns its place.
Start with Core to run your dealership. Upgrade to Pro when you want the buying edge, auction intelligence, and the tools that can help you avoid expensive mistakes.
Why Pro exists
Dealers do not lose money because they forgot to add a note to a CRM. They lose money by buying wrong, missing signals, pricing badly, or moving too slowly. Pro is built to help with that.
Typical stack thinking
Website software + CRM + buying tools + admin systems can easily add up fast. SimpleDMS keeps the stack tighter, cleaner, and more dealer-focused.
Founding access only · staged onboarding · built for UK dealers
Core
Run your dealership.
- • Dealer website
- • Stock management
- • Lead pipeline
- • Basic vehicle lookup
- • Photo management
- • Calendar / test-drive booking
- • Basic reporting
Pro
Buy stock smarter.
- • Everything in Core PLUS
- • BuySmart engine
- • Auction intelligence
- • Full valuation engine
- • Mileage anomaly detection
- • Keeper risk scoring
- • Opportunity spotting
- • Dealer-first buying intelligence
SimpleDMS helps independent dealers know what to pay before they buy, then manage stock, auctions, and sales workflow from their phone.
We’re approving founding dealers in stages so onboarding stays high quality and support stays personal.
Apply for Founding Dealer Access
Approved dealers receive onboarding support and a 14-day hands-on trial during rollout.
Is this just a CRM?
No. SimpleDMS covers stock, leads, deals, website presence, admin workflow, and Pro adds buying intelligence through BuySmart.
Who is it built for?
Independent car dealers who want something cleaner, more modern, and more useful than generic dealer software.
Do I need Pro?
Core runs the dealership. Pro is for dealers who want the buying edge and auction intelligence on top.
Built to help independent dealers punch above their weight.
SimpleDMS brings together the admin side, the customer side, the website side, and now the buying side — in one system designed around how dealerships really work.